Register now for the exclusive AIPPI In-House Committee Webinar on 3 June!

Join us on 3 June from 14:00 to 15:00 CEST for an exclusive AIPPI In-House Committee Webinar titled A Business in Transition – Brands to Tech – Switching from Tobacco to Smokeless Products – A Reprise.

Open only to AIPPI members, this session revisits Emily O’Neill’s keynote from the Zagreb MidTerm meeting, offering a deeper dive into the evolving role of IP in the tobacco industry’s shift towards technology-driven, harm-reducing smokeless products. Emily will share insights on aligning patent functions with business strategy, partnering with R&D, and building a high-quality portfolio to maintain competitive advantage. She’ll discuss how in-house teams can shape the IP landscape and integrate innovation into company culture.

The session will be moderated by Isabelle Chabot, Chair of the In-House Committee. Don’t miss this opportunity to explore how strategic IP management supports transformation in legacy industries.