Reassessing IP Strategy in a Reshaped Legal Landscape

Following an extended period of regulatory uncertainty and restricted engagement in Syria, the current landscape is gradually evolving in a manner that warrants renewed attention from rights holders. Notably, the EU and USA have formally lifted economic sanctions on Syria, and other Jurisdictions including the UK and Japan have eased or lifted their sanctions, indicating a wider international trend toward cautious re-engagement. These emerging conditions now provide a more stable foundation for reassessing market entry and reinforcing intellectual property protection strategies with greater confidence and preparedness.

In view of these recent developments, rights holders are strongly encouraged to reassess their position in Syria. This moment represents more than just a procedural reopening—it is a strategic opportunity to review existing protections, address any gaps, and implement forward-looking measures to ensure the continued strength and enforceability of their brands.

From a trademark standpoint, rights holders should begin to confirm that their primary and house marks remain valid and enforceable under the current legal regime. Equal attention should be given to identifying any third-party applications that may pose a risk of confusion and dilution. This review should extend to sub-brands and transliterations to ensure they are properly registered and strategically integrated within the broader brand architecture. On the enforcement side, a robust plan should be in place to effectively address counterfeiting, unauthorized use, and infringement—particularly through available judicial mechanisms.

From a patent perspective, filing in Syria presents an opportunity to secure priority in a market readyfor long-term recovery and redevelopment. Sectors such as construction, telecommunications, and renewable energy are likely to expand significantly as infrastructure rebuilds. Protecting innovations in these fields now could yield significant advantages once the Syrian market stabilizes and opens further to foreign investment. Applicants should also consider using the national phase entry of a PCT application for future economic or political developments. Moreover, patent protection can enhance enforcement prospects in a transitioning legal environment. In brief, for businesses with a long-term strategic outlook, filing patents in Syria now may offer first-mover advantages, broader IP portfolio coverage, and early enforcement leverage in a potentially resurging market.

Current rights holders should ensure that all core patents remain in force, with timely annuity payments.